Jaray emerges as an act of return, to origins, to the land, to emotion. Inspired by Huéscar, Granada, a place deeply rooted in memory and belonging, it becomes the starting point of a story that reinterprets tradition through a radically free perspective.

Twelve characters step forward embodying strength and freedom, where appearance meets essence, noise meets roots, and the immediate coexists with the timeless.

The collection takes its name from Jaray, a deeply loved horse of the Casanova family who passed away during the creation process. His presence, captured through imagery and garments, reflects the purity, freedom and emotional strength that runs throughout the collection.

Each piece is locally produced, in conscious timeframes and limited quantities, staying true to NouVelleMaison’s slow fashion manifesto.